Blogging must above all be a story of passion, sharing and exchange that is why I started Festivals In Europe. And when you do it well, when blogging takes time, energy, and investment, you can easily imagine finding a way to make your site profitable. Whether it is to reimburse the hosting costs, or the running costs of his blog, or to, why not, draw a certain benefit from it, a regular income, or even why not even make a living out of it.
There are different ways to monetize your blog and it is in my opinion the multiplication of sources of income from your site, which allows you to monetize it in a stable way. But in any case, it is important to be aware that generating income takes time, and that there is no magic formula to hope to earn money. It’s all about patience, work, and happy coincidences.
What are the potential sources of revenue generated by a blog?
Advertising management. These platforms, based on the principle of Linklift, Aufeminin or Glam Media, for example, manage for you, according to your sector of activity, your relationship with a reduced list of advertisers, who will display on your blog, as an insert in a space defined by you (in the side bar, at the top or at the bottom of your site). Remuneration is made at the CPC (cost per click), CPM (cost per thousand views) or CPS (cost per sale). Membership is by application, depending on its target and attendance figures.
Google Adsense. It’s Google’s advertising agency. Same principle as an advertising network, but on a much larger scale of course. Here again, your industry is defined, but you don’t know the advertisers displayed on your site.
Live. You can also make inserts available to targeted advertisers, depending on your sector of activity, for which you have defined the prices yourself. This short circuit allows you to avoid commissions, and to have the freedom to choose the partners with whom you collaborate. This is the system I set up on my blog dedicated to marriage: Festivals In Europe.
Zanox, Effiliation, Amazon or Reward Style for example, these platforms, for which you must apply, allow you to set up affiliation on your blog. Affiliation consists in promoting the affiliator’s products or services in exchange for a percentage of sales, for example by inserting links or inserts. These percentages received (varying between 5 and 9% of the amount) are not impacted on the amounts of purchases made by the buyer. One rule only: do not always present products related to your editorial line and only in order to present content that is relevant to readers. The advantage. No need to justify a lot of experience or traffic to set up an affiliation system on your blog.
Long denigrated in the blogosphere, the sponsored article can, if properly brought, be both beneficial to the blogger and quite relevant to the reader. The principle? A brand pays a certain amount to the blogger, who in return will promote a product or service of that brand on his blog. Be careful, a sponsored article must always be mentioned as such in the article.
This system is similar to sponsorship, with the difference that the blogger writes an article corresponding to his editorial calendar, or to his recurring columns, but the supplies, and the time spent on the realization of it, are taken care of by the sponsor advertiser. One can thus imagine a DiY article, remunerated by a brand, without necessarily being related to it.